Welcome to DD Academy!

DD is a family of brands centered around one mission — to help the Davids of this world beat their Goliaths. This is our approach, and it infuses every product, service, and resource we create. DD Academy is a collection of video tutorials on strategy, technology, and creativity built for the entire enrollment marketing team. Whether you’re an admissions counselor or a graphic designer, a web developer or the director of marketing, we have content (or will soon!) crafted for you.  

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How to Use HubSpot

Create Your Own Chatbot Using HubSpot

Host: Matthew Fall

Today, we’ll be diving into HubSpot’s chatflow tool and how to make the best use of all it has to of...

How To Build HubSpot Landing and Website Pages

Today we'll be taking a look at HubSpot's Landing Pages and Website Pages tools. We'll discuss how t...

Managing Contacts & Creating Lists in HubSpot

Today we’ll be covering how to manage your contacts and how to use the powerful lists tool! Everythi...

The Basics of Building a HubSpot Workflow

In today's video, we will be exploring the HubSpot Workflows tool. We will help you understand the p...

Exploring HubSpot's Traffic & Website Analytics Tools

Time to take a deep dive into all HubSpot's two main analytics tools have to offer. Here you can dis...

Everything You Need to Know about HubSpot's Email Tool

In this video, we will be walking you through how to use HubSpot's Email Tool! This includes the cla...

How to Make Basic Website Edits - HubSpot

Today we are going to take a step back and talk about how to make basic website edits for both websi...

Deal Tools to Manage Customer Communications - HubSpot

Host: Patrick Eng

There are a lot tools available to you from within individual deals to manage communication between ...

Adding the HubSpot Tracking Code to Your External Website - HubSpot

Host: Patrick Eng

Not everyone hosts their entire site on HubSpot but you might stilll want to track the performance o...

Filtering IP Addresses - HubSpot

Host: Patrick Eng

Setting up and testing pages, forms, etc inside of your HubSpot account can require a lot of time an...

Chatbots/Chatflows - HubSpot

Host: Patrick Eng

Finally, it's time to take a dive into HubSpot's Service Hub, with the latest trend: CHATBOTS!

Native Integrations - HubSpot

Host: Patrick Eng

HubSpot has a ton of Native Integrations ready to go to help augment your marketing efforts. Here's ...

Creating & Using Tracking URLs - HubSpot

Host: Patrick Eng

Not all of your marketing efforts will be through HubSpot but you still want to keep track of how yo...

Custom Analytics Views - HubSpot

Host: Patrick Eng

Sometimes the overall view of your site traffic isn't wha tyou need. Sometimes you nmeed something m...

Template Creation & The Design Manager - HubSpot

Host: Patrick Eng

Time for some high level web development, but don't despair! HubSpot has made it easier than ever to...

Deal Pipelines Creation - HubSpot

Host: Patrick Eng

Time to jump into the sales tools with Deals Pipelines! Here we will show you how to create deal pip...

Deal Creation Workflows - HubSpot

Host: Patrick Eng

Today we will be showing you how to create deals and funnels them into your pipelines, using workflo...

Connecting Your Email Sending Domain - HubSpot

Host: Patrick Eng

Today we'll take a quick look at connecting your email sending domain so you can send email out of H...

Updating Your Navigation Menu - HubSpot

Host: Patrick Eng

Today we'll show you how to make updates to navigation menu.

Site Header & Footer HTML - HubSpot

Host: Patrick Eng

Sometimes you need to add a feature or piece of code to every page and blog on your site. This video...

Adding URL Redirects - HubSpot

Host: Patrick Eng

In this quick video, we show how to add URL redirects to your site.

Landing Page Creation - HubSpot

Host: Patrick Eng

Today we are walking through how to create Landing Pages to host all of your conversion opportunitie...

Using the Topic Cluster Tool - HubSpot

Host: Patrick Eng

Topic clusters are essential to planning out how you want to implement your content and optimize you...

Creating a Blog Post - HubSpot

Host: Patrick Eng

Here we will learning how to create and publish the bread and butter of content marketing: the blog ...

Form Creation - HubSpot

Host: Patrick Eng

In this video, we will take a look at how to create HubSpot forms so that you can start adding conve...

CTA Creation - HubSpot

Host: Patrick Eng

Calls-to-Action are one of the most important ways to increase conversion pathways and keeping peopl...

Exploring the File Manager - HubSpot

Host: Patrick Eng

Let's take a quick look at the HubSpot File Manager, where all assets including images, videos, and ...

Creating & Implementing Email Subscription Types - HubSpot

Host: Patrick Eng

Email subscriptions are an absolute must for sending email. It allows you and your customers to make...

Premium Content Follow Up Workflows - HubSpot

Host: Patrick Eng

In this video, we take you step by step on how to create a simple premium content follow up workflow...

Campaign Creation - HubSpot

Host: Patrick Eng

HubSpot campaigns allow you to bring all your different assets together into one beautiful report. L...

Contact Property Creation - HubSpot

Host: Patrick Eng

For our first video in our "How to Use HubSpot" series, we are going to go over the basics of creati...

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HubSpot Sales Tools

Create Your Own Chatbot Using HubSpot

Host: Matthew Fall

Today, we’ll be diving into HubSpot’s chatflow tool and how to make the best use of all it has to of...

Deal Tools to Manage Customer Communications - HubSpot

Host: Patrick Eng

There are a lot tools available to you from within individual deals to manage communication between ...

Deal Pipelines Creation - HubSpot

Host: Patrick Eng

Time to jump into the sales tools with Deals Pipelines! Here we will show you how to create deal pip...

Deal Creation Workflows - HubSpot

Host: Patrick Eng

Today we will be showing you how to create deals and funnels them into your pipelines, using workflo...

swipe

HubSpot Web Development

How To Build HubSpot Landing and Website Pages

Today we'll be taking a look at HubSpot's Landing Pages and Website Pages tools. We'll discuss how t...

How to Make Basic Website Edits - HubSpot

Today we are going to take a step back and talk about how to make basic website edits for both websi...

Template Creation & The Design Manager - HubSpot

Host: Patrick Eng

Time for some high level web development, but don't despair! HubSpot has made it easier than ever to...

Connecting Your Email Sending Domain - HubSpot

Host: Patrick Eng

Today we'll take a quick look at connecting your email sending domain so you can send email out of H...

Updating Your Navigation Menu - HubSpot

Host: Patrick Eng

Today we'll show you how to make updates to navigation menu.

Site Header & Footer HTML - HubSpot

Host: Patrick Eng

Sometimes you need to add a feature or piece of code to every page and blog on your site. This video...

Adding URL Redirects - HubSpot

Host: Patrick Eng

In this quick video, we show how to add URL redirects to your site.

Landing Page Creation - HubSpot

Host: Patrick Eng

Today we are walking through how to create Landing Pages to host all of your conversion opportunitie...

Creating a Blog Post - HubSpot

Host: Patrick Eng

Here we will learning how to create and publish the bread and butter of content marketing: the blog ...

swipe

HubSpot Analytics Tools

Managing Contacts & Creating Lists in HubSpot

Today we’ll be covering how to manage your contacts and how to use the powerful lists tool! Everythi...

Exploring HubSpot's Traffic & Website Analytics Tools

Time to take a deep dive into all HubSpot's two main analytics tools have to offer. Here you can dis...

Adding the HubSpot Tracking Code to Your External Website - HubSpot

Host: Patrick Eng

Not everyone hosts their entire site on HubSpot but you might stilll want to track the performance o...

Filtering IP Addresses - HubSpot

Host: Patrick Eng

Setting up and testing pages, forms, etc inside of your HubSpot account can require a lot of time an...

Creating & Using Tracking URLs - HubSpot

Host: Patrick Eng

Not all of your marketing efforts will be through HubSpot but you still want to keep track of how yo...

Custom Analytics Views - HubSpot

Host: Patrick Eng

Sometimes the overall view of your site traffic isn't wha tyou need. Sometimes you nmeed something m...

swipe

HubSpot Marketing Tools

The Basics of Building a HubSpot Workflow

In today's video, we will be exploring the HubSpot Workflows tool. We will help you understand the p...

Everything You Need to Know about HubSpot's Email Tool

In this video, we will be walking you through how to use HubSpot's Email Tool! This includes the cla...

Using the Topic Cluster Tool - HubSpot

Host: Patrick Eng

Topic clusters are essential to planning out how you want to implement your content and optimize you...

Form Creation - HubSpot

Host: Patrick Eng

In this video, we will take a look at how to create HubSpot forms so that you can start adding conve...

CTA Creation - HubSpot

Host: Patrick Eng

Calls-to-Action are one of the most important ways to increase conversion pathways and keeping peopl...

Exploring the File Manager - HubSpot

Host: Patrick Eng

Let's take a quick look at the HubSpot File Manager, where all assets including images, videos, and ...

Creating & Implementing Email Subscription Types - HubSpot

Host: Patrick Eng

Email subscriptions are an absolute must for sending email. It allows you and your customers to make...

Premium Content Follow Up Workflows - HubSpot

Host: Patrick Eng

In this video, we take you step by step on how to create a simple premium content follow up workflow...

Campaign Creation - HubSpot

Host: Patrick Eng

HubSpot campaigns allow you to bring all your different assets together into one beautiful report. L...

Contact Property Creation - HubSpot

Host: Patrick Eng

For our first video in our "How to Use HubSpot" series, we are going to go over the basics of creati...

swipe

SEO

Exploring HubSpot's Traffic & Website Analytics Tools

Time to take a deep dive into all HubSpot's two main analytics tools have to offer. Here you can dis...

Running an SEMRush Site Audit

Host: Patrick Eng

SEMRush's Site audit tool is great place to start when evaluating the health and performance of your...

Hotjar - Setup & Usage

Host: Patrick Eng

In this video, we'll be walking through how to setup the Hotjar tool and some of it's best use cases...

SEMRush Keyword Magic Tool

Host: Patrick Eng

SEMRush's keyword magic tools is one of the best tools out their for testing out your keywords, for ...

Using the Topic Cluster Tool - HubSpot

Host: Patrick Eng

Topic clusters are essential to planning out how you want to implement your content and optimize you...

swipe

HubSpot Service Tools

Chatbots/Chatflows - HubSpot

Host: Patrick Eng

Finally, it's time to take a dive into HubSpot's Service Hub, with the latest trend: CHATBOTS!

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Accessibility

ADA Compliance Basics - Aria Labels, Color Contrast, Hover & Focus, Duplicate Link Text

Host: Patrick Eng

Today we are walking through some ADA compliance basics to make sure your site is up to spec and acc...

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